About Aureva

Because Makeup Should Evolve With You — Not Against You.

At Aureva, we believe something the beauty industry has forgotten:

Women don’t stop wanting to feel confident, radiant, and seen after 40, 50, or 60.

But most makeup was never created for mature skin — and the results show it.

Dryness. Creasing. Caking. Orange oxidation. Products that looked flawless at 20… suddenly age you by noon.

We saw it happening to our mothers, our sisters, our friends — and to ourselves.

So we decided to change it.

Our Mission

To create intelligent, science-backed beauty that adapts to you.

Aureva was founded with one clear purpose:

Design makeup that works with mature skin — not against it.

Not trend-driven.

Not teenage formulas repackaged.

Just products that understand real skin, real texture, and real life.

Our hero product, the Aureva Biomimic Foundation 4-in-1, was created to simplify your routine while giving you skin that feels:

  • Smoother
  • More hydrated
  • More even
  • More luminous
  • More you

All day long.

Why Biomimic Technology?

Because your skin deserves more than guesswork.

Women over 45 told us the same things:

✔ “My foundation makes my lines look deeper.”

✔ “Everything turns orange by midday.”

✔ “Nothing matches my tone anymore.”

✔ “My skin gets drier as the day goes on.”

✔ “I don’t have time for 6 products every morning.”

So our product developers and formulation experts focused on science — not trends.

Biomimic pigments adapt to your natural tone.

Hydrating ingredients keep your skin soft all day.

Lightweight texture prevents settling into lines.

SPF 50 protects your skin in one simple step.

The goal?

To create a foundation that finally makes sense for mature skin.

And it worked.

Made for Women Who’ve Lived, Loved & Earned Their Glow

Aureva isn’t for teenagers chasing trends.

It’s for women who know themselves — and deserve products that rise to their level.

Women juggling:

  • Family
  • Work
  • Errands
  • Grandkids
  • Social lives
  • And the desire to feel confident in every moment

We honor the beauty of real, grown women by creating formulas that:

✨ Smooth without masking
✨ Hydrate without shine
✨ Cover without heaviness
✨ Brighten without looking fake

You don’t need to look younger.

You deserve to look like yourself — refreshed, confident, and radiant.

Our Promise

  • No parabens
  • No phthalates
  • No artificial fragrances
  • Dermatologist-tested
  • Gentle for sensitive skin
  • Made for all tones
  • Made for mature women

And most importantly…

Aureva will never create a product that doesn’t make your life easier.

We're Here for You

Every order, every message, every review — we listen.

Because Aureva isn’t just a brand.

It’s a community of women who wanted something better and finally found it.

Thank you for trusting your skin with us.

Your glow is our mission.